My story

Originally from Sydney’s Northern Beaches, a 10 year holiday in Tamworth and now based back in Sydney’s North Shore. I’ve always been interested in design and the creative industry, with a passion for creating work that will be liked, shared and remembered.

Whether it’s advertising, brand design, copywriting, video or leading a team, I’m excited by any challenge I’m given.

When I’m not working, you can find me surfing anywhere up the east coast of Australia, travelling the world or spending time on our farm in the Hunter.

I’m currently the Creative Director at Camplify Holdings Limited (ASX:CHL). CHL is a global technology and adventure travel company focused on elevating outdoor experiences.

My role at CHL is to lead the creative work across all of these 5 brands in our key markets: AU, NZ, UK, ES, DE, AT, NL. Branding, social advertising, copywriting, radio, TV, OOH are just some of the jobs which keep the team and I busy each week.