Second Aid

Client: HCF
Role: Art direction
Copywriter: Lucas Dorrell
Date: October 2016

My Global Specialist is a complimentary service HCF members can use when they need a second medical opinion. The problem was, most members didn't actually know that this service existed.

We were given the challenge to come up with a campaign that educated eligible members and inspired upgrades in members who wanted to access the benefits of My Global Specialist.

We came to the realisation that if First Aid is what you use for medical emergencies, then Second Aid is what you use when you need a medical second opinion for those bigger health issues.