Super honest

Client: Sunsuper
Role: Art direction
Copywriter: Lucas Dorrell
Date: June 2017

Young people flat-out don’t trust financial institutions – or anyone trying to market to them for that matter. They call it for what it is quicker than anyone – especially when it comes to advertising.

Marketers, and particularly financial institutions, all talk to 18-24s in the same way. They use the same style of photography and the same clichéd phrases, like: ‘The freedom to decide your future’. With this campaign, we're super honest in the way we talk to them about their super.